Social media synergy
London Stansted Airport
A strategy to present compelling and useful travel information to potential passengers and enlivening the client’s social media channels as we did.
Objectives
RBH was tasked with targeting the different elements of the air travel customer journey by creating and activating social media content for London Stansted Airport.
Using emotional intelligence
With most airports focusing on destination inspiration across social media, we noticed a lack of content and helpful information relating to the actual travel experience. To answer this need, our social strategy featured security tips, insightful passenger interviews and unique behind-the-scenes glimpses of areas of the airport not often considered by followers. We also captured fresh social content every month, covering subjects like employees, restaurants, stores and airlines.
Results
With all social content working together cohesively, this approach has helped London Stansted Airport to significantly improve relationships and positive interactions with followers whilst also providing an informal insight into day-to-day activities.
