LinkedIn business campaign
Peugeot
A cutting-edge solution to assist retailers in targeting local businesses customers.
Objectives
Business centres across PEUGEOT are set sales targets each quarter and therefore need to market specific models to ensure there is a consistent, always-on strategy. Our objective was to support each Business Centre by providing a media campaign solution targeting specific decision makers within local businesses.
Using emotional intelligence
A core insight for our campaigns in 2020/21 was the increased engagement within LinkedIn at higher management level. In fact, 80% of UK B2B leads generated on social were through LinkedIn.
(Source: HubSpot analysis of LinkedIn v. Google AdWords).
It was clear that we needed to increase focus on providing online media solutions and the content required to target decision makers.
Solution
We produced a premium business media solution, focusing on creative that promoted the Plug-in HYBRID models with an enticing message talking about low BiK % & 100% capital allowances. Focused on SMEs and rising companies that could turn into bigger opportunities, the campaign was monitored and optimised daily.
Results
This was a cutting-edge trial of new LinkedIn lead-gen formats. Each campaign was personalised by retailer and came from the retailer’s own LinkedIn account, thus creating a name for that retailer in their respective Area of Opportunity.
We used the maximum number of ‘cards’ on the LinkedIn lead-gen carousel with optimisation, all of which centred on the Plug-in Hybrid range available.
We reached key decision-maker level stakeholders in these industries with our ads serving over 343k times, generating 74 highly targeted leads and over 4k total engagements.
