Range Rover Studio
JLR
The Range Rover Studio is a built for purpose facility that facilitates the configuration and handover of the iconic Range Rover. Situated at JLR Solihull, Clients are invited to experience top level hospitality and brand immersion, from the heritage stories in the Kingmakers exhibition to a behind the curtain factory tour.
Objective
We were tasked with creating film and stills assets to showcase the two bookable offerings – Range Rover Studio and Factory Tour. These were to be used across the global retail network and to show prospective client visitors what awaited them.
Using emotional intelligence
For a client, the collection of a Range Rover is more than just a privilege, it’s a ceremony. Therefore, our film had to portray, in intelligent vignettes, the emotional reality. That required talent, performances and a considered, empathetic portrait of the human experience at the core of this occasion.
Solution
A two-day location shoot with talent, showcasing refined luxury and hospitality through reductive, carefully curated compositions. Capturing a bespoke service at every customer touchpoint, with quiet moments of reflection and sophistication to capture the client journey through different experiences.
Results
Final asset suite comprised a 50-second master edit, social cutdowns to promote the factory tour and 31 stills.
