Tried, Tested, Trusted
Fantasie
Positioning the Fusion range as an iconic Fantasie collection.
Brief
To make Fusion, an existing range of bras within the Fantasie product lineup, a bestseller known for its ease of fit, size range and extensive colourways. This was to be executed across a range of deliverables including a campaign film, social films, influencer activity, in-store point of sale kits, landing page assets and a trade workbook sales aid spread.
Thinking
As a brand, Fantasie knows women’s bodies and understands women implicitly. All we had to do was demonstrate this. We ran a campaign based on facts, figures and testimonials from real Fantasie women. Fusion isn’t just a bra, our campaign said, it’s a bra that thousands of women have already Tried, Tested and Trusted.
Solution
We shot 12 real women in Fusion, and Fusion Lace, to form part of an overarching film as well as campaign stills. A further hundred women were invited to the Wacoal London showroom to take a before and after fitting questionnaire.
They were then given the product top trial for a week – and their feedback was used to create assets that substantiated the Tried, Tested, Trusted messaging.
The final assets were positively received across all of Fantasie’s international markets, particularly for how they reminded women of how brilliant a product Fusion was.