Wacoal Europe
Freya SS17
Objectives
For the Freya SS17 season, long-time RBH client, Wacoal, asked us to direct the shoot for their new collection, which would be used across the entire spectrum of marketing channels.
Insight
Freya’s new, on-trend patterns and prints would require a backdrop that would mirror the vibrancy of the range as well as the independent spirit of the brand.
Solution
We travelled to Salvation Mountain, California with its eclectic form and paintings to provide a perfect setting. The campaign initially launched new collections to trade customers before roll-out to consumers in key women’s lifestyle press (Cosmo and Stylist), digital ads and social.
Results
The shoot in California not only looked stunning, it provided the content for all SS17 campaign activity across the full spectrum of marketing channels. Both the client and customers loved the results.
