Freya SS17

For the Freya SS17 season, we took a road trip to Salvation Mountain in California. Its eclectic form and paintings provided the perfect backdrop for presenting the on-trend patterns and prints in Freya’s ranges (and captured the independent spirit and fun of the brand). The campaign was firstly used to launch the new collections to trade customers and we’ve since rolled out consumer activity including ads in key women’s lifestyle press (Cosmo & Stylist), digital ads (Cosmo) and social running across Facebook, Insta and Pinterest.