Young People First

Awareness Campaign with Foka Wolf


We were commissioned by charity Young People First to create a bold and impactful campaign that would generate debate and raise awareness of the range of problems disadvantaged young people face on the edges of society.


Young people falling off the radar was not a cause that had been front of mind despite the consistent attack on financial support and resources. This lack of awareness puts young people’s charities down the donor priority list.


We grabbed attention via a disruptive approach using street artist Foka Wolf to work up three ‘spoof’ poster concepts that were displayed in Leamington Spa using deliberately controversial copy lines that focused on the potential perils of disadvantaged young people.


The campaign generated significant PR coverage which included interviews with our YPF client. In addition, website visits increased dramatically and social coverages shot through the roof.

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