Young People First

Awareness Campaign with Foka Wolf

Objectives

We were commissioned by charity Young People First to create a bold and impactful campaign that would generate debate and raise awareness of the range of problems disadvantaged young people face on the edges of society.

Insight

Young people falling off the radar was not a cause that had been front of mind despite the consistent attack on financial support and resources. This lack of awareness puts young people’s charities down the donor priority list.

Solution

We grabbed attention via a disruptive approach using street artist Foka Wolf to work up three ‘spoof’ poster concepts that were displayed in Leamington Spa using deliberately controversial copy lines that focused on the potential perils of disadvantaged young people.

Results

The campaign generated significant PR coverage which included interviews with our YPF client. In addition, website visits increased dramatically and social coverages shot through the roof.

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