Young British Designers

AW17 Look Book

YBD discovers and showcases soulfully curated emerging British fashion talent. It’s about unique pieces that can be a statement of your wardrobe or a key piece of your everyday wardrobe. Every season we create a look book for YBD which showcases the new collection. For AW17, we wanted to create something as bespoke as the collections on offer.

The result was a fabric cover of the type used by designers to create their first studio samples, complete with custom stamp and stitched hem – simple yet effective. The look book showcases the YBD story and timeline from 2010 to incoming AW17, including all the YBD success stories – those who have gone on to great things after YBD launched their careers and those who have become well-loved alumni as a result.

The look book is being sent to key fashion press in the UK & Europe for the upcoming season – call-ins, features and shoots for print, press and online magazines.