Young British Designers

Shop the new generation

Young British Designers (YBD) is a global online fashion store with a curated collection of the very best in emerging British talent. It was born out of a love for British fashion and discovering those designers who are taking risks and driving passion into their art.

Through an integrated marketing approach including an e-commerce website, targeted email communications, social media campaigns, affiliate partnerships, PPC and display, influencer and PR outreach, YBD has helped launch and featured 100s of designers in nearly 9 years. It has become the ‘Net-a-Porter for the indie set’ and the go-to place for white hot labels.

The business has visited No. 10 Downing Street twice thanks to its 44k social media following and founder, Debra Hepburn has been featured on the likes of Drapers & Forbes, discussing the UK fashion industry and what challenges young designers face today.

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