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Freya Lingerie AW20 Campaign

Wacoal

A colourful brand film for a colourful new collection of lingerie.

Wacoal - Freya Lingerie AW20 Campaign

Objectives

With a fresh take on the brand’s seasonal campaign in SS20 using colour and pattern to reflect the Freya girl’s energy, RBH were tasked with continuing this story for AW20.

Insight

Unlike previous collections, there was a clear transiton in the colourways for AW20 from the June-November drop dates, moving across a spectrum of lighter colours and florals through to deep rich tones.

Solution

We shot against a range of colourful backdrops, with colour block styling and bold, experimental make-up to match. The shots and film were vibrant and energetic, yet cool.

Results

The final deliverables considered how each range moved onto the next when launched, with the brochures, film and social strategy creating a visual spectrum of colour through the season. AW20 proved one of the client’s most loved shoots so far.

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