Wacoal Europe

Freya Fancies

Objectives

The Freya Fancies range offers customers a huge range of options that can all be interchanged to suit any mood and occasion. We were tasked with delivering a digital and social media campaign that would engage time poor millennials.

Insight

It was clear that the target audience wanted to access a broad and diverse product range without the drudgery of sifting through a multitude of options in the traditional, time-consuming manner.

Solution

Capturing Freya’s fun, youthful and sassy personality, we created the ‘Minx and match’ campaign. We produced a digital slider to enable the creation of almost any combination while our Facebook and Instagram film invited people to enter a competition to win their favourite look.

Results

Not only did the campaign allow Freya to capture high-quality data for future campaigns, it delivered valuable insight to further develop the product range in line with the most popular combinations.

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