Wacoal Europe

Freya Fancies

The Freya Fancies range offers customers a huge range of options that can all be interchanged to suit any mood and any occasion. To capture the Freya brand’s fun, youthful and sassy personality, we produced the ‘Minx and match’ campaign – complete with digital slider enabling the creation of almost any look. A Facebook and Instagram film invited people to enter a competition to win their favourite look, producing valuable data and subsequent insights.

Video Thumbnail