Wacoal Europe

Freya Brochures

We’ve worked with Wacoal Europe on the Freya brand for over decade. During that time we’ve produced two lingerie and swim campaigns a year plus campaigns to launch Activewear (2008) and Loungewear (2010) – helping them become known as a fashion brand, not just a lingerie brand. Edgy creative direction, inspiring photography and innovative marketing and social campaigns have all helped contribute to Freya leading the pack in the fuller bust market. It was awarded CoolBrand status in 2013/14, Marketing Campaign of the Year in 2013 and Sports Bra Brand of the Year in 2014 at the UK Lingerie Awards, named Global Lingerie Brand of the Year by Salon International de la Lingerie and took the Cosmopolitan Fashion Award for Best Luscious Lingerie Brand in 2015.

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