Wacoal Europe

Freya Active Launch and Branding

Launched by RBH in 2008, with the creation of a microsite at the heart of a fully integrated campaign, Freya Active combines style, support, flexibility and breathability. It gives confidence across everything from light training right through to the most intensive of workouts. We’ve helped the collection go from strength to strength, culminating in it being named Sports Bra Brand of the Year at the UK Lingerie Awards 2014 and nominated in Your Fitness magazine’s Style Awards 2016.