Wacoal Europe

Fauve Brochures

Our last campaign for Fauve was back in SS14 but with this brand it was all about the transformation. The key message was ‘effortlessly seductive everyday’ – playing on the premise that luxurious lingerie makes you feel more sensual; special without even trying (something bigger-boobed women hadn’t always been able to experience). Photoshoot concepts sought to convey this though escapism, showing how Fauve brings out your more sensual, more glamorous, more mysterious side.