Wacoal Europe


We worked with Wacoal Europe (then Eveden) to launch Elomi in 2008, when they identified a gap in the market for a fashionable fuller-figure lingerie brand. Elomi offers unparalleled fit, comfort and support for the curvier figure, providing good shape underclothing in a range of styles – making every woman feel confident and proud of her curves. Since launching, Elomi has grown more than seven times, and the brand is set to achieve treble-digit growth for 2016/17 versus eight years ago.

Crowned Fuller Bust Brand of the Year at the UK Lingerie Awards 2014, Best Plus Size Lingerie category winner in the British Plus Size Awards 2015 and a finalist in the Style XL Awards 2017.