Sane - Glitch



A campaign to help destigmatise mental illness, leveraging World Mental Health Day for maximum impact. The highlight of our Twibbon, press, PR, YouTube and Instagram campaign was James Arthur mentioning it to a live TV audience on The X Factor. #glitch had a reach of 14.6 million, with 97,358 people talking about it on Twitter at peak, helping SANE to increase its following by 3009%).

Sane - Glitch - Poster

Released on the charity’s Facebook page and website, this online film increased Facebook page likes by 599%, page actions by 386% and video views by 5,654%.

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Sane - Glitch - Social
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