New Peugeot 308 Dealer VIP Launch Event
In spring 2017, Peugeot launched an exciting model upgrade – the new 308. As part of the dealer VIP event and launch, we were asked to create a variety of support materials. PEUGEOT wanted to focus on the three main points of the new 308’s update – uncompromising performance of the car’s efficient engines, updated technology with the advanced driver assistance functionality and immersive driving experience, and the updated design featuring new claw-shaped LED headlights and front-grille redesign. Our materials needed to encourage attendees to the dealer VIP events and, following this, drive awareness and leads for the car.
We produced supporting material for vehicle presentations, dealership point of sale, press, outdoor, social media content, digital display assets and web banners.
Dealers saw good attendance to their VIP events, which helped to drive initial orders of the new 308, some dealers seeing sales from their first appointments.