Peugeot

308 VIP Launch Event

Objectives

As part of the dealer VIP event and launch for the new PEUGEOT 308, we were asked to create support materials to encourage event attendance amongst target audiences, drive awareness of the new model and generate leads for the car.

Insight

With the uncompromising performance of the car’s efficient engine, and updated technology, such as advanced driver assistance, the 308 offers a truly and immersive driving experience. Our support materials had to mirror this to achieve maximum impact.

Solution

We produced compelling supporting material with strong calls-to-action for vehicle presentations, dealership point of sale, press, outdoor, social media content, digital display assets and web banners.

Results

There was very strong attendance at the dealer VIP events, which helped to drive initial orders of the new 308. Some dealers saw sales from their first appointments as their marketing efforts were taken to the next level.