NICEIC

The Cage

Electricity: the unseen force in our homes and businesses that we take for granted and often become complacent with. Always there, always with the potential to do us harm. Using CGI graphics and a homeowner oblivious to the web of electrical currents surrounding her in this TV commercial, we highlighted that an NICEIC registered electrician can see the dangers we can’t.

Since appointing us, NICEIC has enjoyed two consecutive record sales years (with a year 1 ROI of 4:1), market share has increased to 77.8%, membership enquiries are up 133% and we’ve helped them lift two gongs at the Construction Marketing Awards for branding.

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