NHF / NBF

Brand Photoshoot & Collateral Refresh

Objectives

The NHF tasked us with delivering a photoshoot across three member salons to inform an updated suite of marketing collateral that would clearly communicate the benefits of membership and support the launch of their sister trade association – the National Beauty Association.

Insight

The NHF has been a highly regarded trade association since 1942 and the launch of the NBF builds on this, offering high-quality and specialist support to beauty salons for the unique challenges that come with running a business in this sector.

Solution

We directed a photoshoot with behind-the-scenes videography and salon-owner interviews to inform digital and social promo videos and a suite of 2019 membership collateral. These marketing materials included a sponsorship brochure, recruitment DL and informative industry reports.

Results

The NHF/NBF were thrilled with the results of our 2016 rebrand work, so approached us again to deliver this brand refresh project. The fresh suite of marketing collateral we produced re-energised engagement among existing members and showcased the federation’s unique and ever-evolving proposition to new members.

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