This premium brand, whose products stretch into the many thousands of pounds, is one of the biggest names on the planet in barbecuing. Yet it is relatively unheard of in Britain. Keen to ‘break’ the UK, Napoleon turned to us to devise an effective strategy. Having observed that the UK is the second largest market in Europe for convertible cars despite having one of the wettest climates, we leveraged that clear desire to make the most of the sun, turning a potential negative when contemplating spending lots of money on a barbecue into a positive. By May this year, sales were already up 50% year-on-year.