Jaguar Land Rover
Responsible Business of the Year
Jaguar Land Rover won the 2013 Business in the Community’s Responsible Business of the Year Award, beating a strong Marks & Spencer campaign. We were tasked with leveraging the award to change perception of JLR’s sustainability credentials amongst stakeholders.
With a large and diverse stakeholder audience, it would be impossible to communicate the full CSR programme without weakening messages. The audiences included 35,000 employees, a global network of suppliers, the dealer network, CEOs, industry policy makers, customers and BiTC.
Coinciding with Responsible Business Week, we delivered a fully integrated, five-day programme across all five UK sites with the JLR CSR team. Featuring live streaming and global updates, each day had a unique theme aligned with key messages, ranging from sustainable operations to sustainable product showcases.
- 18% increase in employee volunteering
- 3% increase in perceived Corporate Social Responsibility among employees
- Paved the way for 2020 Vision Environmental Innovation initiatives
- Strong relationship between JLR and BiTC https://www.bitc.org.uk/member-company/jaguar-land-rover