Jaguar Land Rover

Responsible Business of the Year

Objectives

Jaguar Land Rover won the 2013 Business in the Community’s Responsible Business of the Year Award, beating a strong Marks & Spencer campaign. We were tasked with leveraging the award to change perception of JLR’s sustainability credentials amongst stakeholders.

Insight

With a large and diverse stakeholder audience, it would be impossible to communicate the full CSR programme without weakening messages. The audiences included 35,000 employees, a global network of suppliers, the dealer network, CEOs, industry policy makers, customers and BiTC.

Solution

Coinciding with Responsible Business Week, we delivered a fully integrated, five-day programme across all five UK sites with the JLR CSR team. Featuring live streaming and global updates, each day had a unique theme aligned with key messages, ranging from sustainable operations to sustainable product showcases.

Results