Hyundai

Dealer Marketing

Objectives

In 2003, we were appointed to run the Hyundai dealer marketing account. The key objective was to help grow market share and sales by providing a proactive service that would empower dealers to deliver more innovative and impactful marketing initiatives.

Insight

Knowing that our audience like to browse through both catalogues and online before considering their purchase was key to our decision on output. Using integrated services, combining print and digital, leads to consumers spending 25% more (Royal Mail Research).

Solution

At launch this was effectively an artwork service, which evolved to become a proactive force for transformation and expansion of the Hyundai dealer network. We produced a vast array of support materials across the full spectrum of marketing channels.

Results

Market share grew from 1.25% to 3.31% with sales reaching a record 81,986 units in 2014.