Highcross Leicester

Launch

When property developer Hammerson put £350 million into their Highcross Leicester shopping centre, we backed them up with TV, outdoor, press, brochures and sales materials. We also cosied-up to the stores and other stakeholders and put a great deal of effort into pre-empting every possible issue to ensure everything went smoothly. A third of the city’s entire population paid Highcross a visit in the first month, making this the most successful launch in the client’s history.

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