The Brief

Grand Central

Capturing the sights and sounds of a vibrant new shopping and dining destination in Birmingham.

Objectives

Following our successful fully-integrated launch campaign for Grand Central – which pulled in over a million visitor in the first month – we were asked to market the brand-new retail and dining destination in unique and innovative ways.

Solution

The Brief was an intelligent, informative printed ‘newspaper’ and online collection of articles, reviews, hints and tips. All 30+ retailers helped contribute to it, capturing the style, sights and sounds of Grand Central in a close-up, evocative way – and putting our audience at the heart of the action.

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