Grand Central

The Brief

Following our successful, fully integrated launch campaign for Grand Central – which pulled over 60,000 visitors on launch day, 318,359 on the first weekend and footfall of over a million in the first month – we continue to market the brand new retail and dining destination. Launched in May ’16, The Brief is an intelligent, informative online collection of articles, reviews, hints and tips that 33 retailers contribute to. It captures the style, sights, sounds, smells, people and experiences of Grand Central in a close up, evocative way – putting the audience at the heart of the action.

Video Thumbnail