Duck and Cover - SS17

Duck And Cover

SS17

Objectives

During the mod revival of the mid 90s, Duck & Cover had established itself as a truly authentic British menswear brand. They approached us to deliver an integrated campaign that would rejuvenate the brand without compromising their roots and originality.

Insight

In a world of copycat brands, reality TV and fly-by-night fads, there was a clear market need for an authentic British menswear brand that would offer an antidote to mainstream competitors.

Solution

Shoots, flat-lays, brochures, an e-commerce website and twice-weekly email marketing helped the brand maintain their sharp, urban edge and a place in the nation’s top department stores and boutiques alike.

Results

  • We increased email revenue by 460% in 8 months, website revenue by 180% YOY, PPCROAS by 120% and grew Instagram by 12.6%
  • Duck & Cover is available in over 200 UK stores and boasts celebrity customers such as Jamie Oliver, Daniel Craig and Rudimental
Duck and Cover - SS17
Duck and Cover - SS17
Duck and Cover - SS17
Duck and Cover - SS17
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