Drayton Manor

TV Campaign

The ‘Little Moments’ campaign was created primarily to communicate to mums and dads that Drayton Manor is where lasting memories are made. We showcased all aspects of the park – Thomas Land, the zoo, the hotel and also the more adrenaline-stoking rides for those with teens – capturing emotion across all to convey its complete family offering. Our TV, radio and digital work included tactical bursts for their annual fireworks event, which pulled in 28% more guests than their previous record number, and a Christmas event that enticed 16% more visitors than the previous record.

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