Drayton Manor

TV Campaign

Objectives

Drayton Manor tasked RBH with delivering a TV campaign that would capture the emotion of target audiences and convey its complete family offering, ultimately driving visitors to their key calendar events.

Insight

We found that a key driver for families visiting leisure parks in the UK was to create lasting memories together.

Solution

Our ‘Little Moments’ campaign communicated primarily to mums and dads that Drayton Manor is where lasting memories are made. We showcased all aspects of the park – Thomas Land, the zoo, the hotel and thrilling rides for those with teens.

Results

  • The annual fireworks event pulled in 28% more guests than the previous record
  • The Christmas event enticed 16% more guests than the previous record
Video Thumbnail
Video Thumbnail
Video Thumbnail