Church End Brewery

World's End

Take the end of the world, as predicted by the Mayan calendar (21st December, 2012). Throw in a few hops, some water and then some very unsavoury looking characters holding a pint of the resulting brew in such a way that they look like they have dog collars. We have to confess, it made for a pretty nice campaign that was far more dependable than a Mesoamerican desk diary.