Church End Brewery

World's End

Objectives

Back in 2012, RBH’s favourite craft ale creators, Church End Brewery, asked us to deliver a sales-driven promotion to engage customers and maximise brewery output.

Insight

As the ancient Mayan long-count calendar approached the end of a cycle on 21st December 2012, media outlets across the world speculated that the end of the world really was nigh…

Solution

With the Mayan calendar predicting impending doom, RBH proposed a special brew to observe the occasion. Stunning photography provided the basis for this dark campaign which was rolled out across posters, press advertising and POS.

Results

  • Church End brewed to capacity throughout the campaign period selling every drop produced and maximising profitability
  • The campaign won a Roses Silver Award