Church End Brewery

Sporting Gold

As a brewery, how do you piggyback the world’s biggest celebration of sport (you know, the one that comes around every four years) to sell more beer without getting sued? Simple. You get out the clip-art book and take a camera to your local boozer. Sporting Gold: the official beer of nothing in particular, especially that big event that went off in London in the summer of 2012 (despite it being on sale at exactly the same time).