Church End Brewery

Sideshow

To build upon Church End Brewery’s cult status, we positioned its new winter bitter as ‘a dark ale for the dark winter nights’ and called it Sideshow, harking back to the behind-the-curtain areas of C19th Victorian fairs. We first created an intriguing gallery of period characters, then commissioned a glass artist to design a limited run of freaky bottles to launch this gasp-inducing new dark ale. True to the concept of the bitter, each was an attraction in its own right.

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