Pay Per Click
PPC is one of the most cost-effective and targeted methods of advertising on search engines and websites. Being able to have strong control over how much you pay for each click, this channel is perfect for those who have a particular daily, monthly or yearly budget.
From launching search campaigns on the Google Ads (formerly Google AdWords) or Microsoft Advertising (formerly Bing Ads) networks, you can be sure you are capturing both prospects and previous customers in all stages of the sales funnel.
Whether you are starting from scratch or looking to have your existing account audited, RBH are proud of having many Google and Bing certified partners working in house who are ready to help you no matter project size.
West Midlands Trains
Pay per click
Young British Designers
Brand and designer PPC
Digital Display Advertising
Display advertising comes in many forms from banner ads to rich media. Unlike PPC Search ads mentioned above, display advertising focuses on images, sound and video to communicate your marketing messages to the public.
Not only can digital display play a vital role in your marketing strategies, from both a direct response or brand awareness perspective, it is also a relatively inexpensive digital channel to expose your brand to a potentially large and relevant audience.
Whilst working closely with you to build a waterproof digital media plan, RBH will help determine if display marketing will be an appropriate fit and research the most opportunistic placements which will lead your campaigns to achieving its highest engagement, click and conversion rates.
Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of obtaining and increasing “organic”, “natural” and “free” traffic from the search results on search engines, such as Google, Bing and Yahoo.
Payment or media spend is not needed within SEO as it is with paid search advertising. There are however many different elements to SEO to take into consideration when improving a websites visibility ranging from on-page to technical and voice to off-page. Through these techniques RBH have helped many businesses improve their web pages and other content, such as videos, images and local listening’s by climbing the rankings in the above-mentioned search engines.
If you are searching for a technical audit of your website or looking to increase organic visibility RBH are here to help. Get in touch with a member of our SEO or new business team today.
Resorts World Birmingham
Sky by the water
Young British Designers
Social Media Marketing
Over the past 10+ years, social media platforms have become one of the most important and crucial mediums for companies to be able to engage and directly connect themselves with their primary audience.
There are currently over 39 million active social media users in the UK today and predicted to rise to over 44 million by 2022. These are figures that businesses cannot afford to ignore.
By using the opportunity to increase brand awareness, share your latest content or build a following, social media can help ensure your brand is getting the engagement it deserves.
By monitoring and analysing multiple industries across social media platforms and using data driven insights to optimise campaigns and business pages, RBH have been able to grow both brand reputation and sales.
Find out how RBH has helped businesses and can help you also either through community management, social media monitoring, social media advertising or influencer marketing today.
Digital Insights & Analytics
Having a perfectly planned and executed digital marketing strategy and media plan is only half the battle. Being able to track, analyse and gather insights to improve campaign by campaign can be seen as being equally as important, if not greater.
In today’s ever-changing digital environment, it is important businesses and brands alike can be sure of the results they are being delivered. Tracking these accurately, whether it be from Google Analytics or from a social media analytics platform is key. We can visualise these results in platforms such as Periscope Data, Tableau, Microsoft Power BI, Google Data Studio, DataBox and many more.
RBH have invested in data dashboard expertise, with SQL and Python proficient staff at hand, your data will always be safe and real-time. The need for KPI monitoring has increased massively across advertising. Especially on channels that for years have been mostly un-measurable. Being able to see these KPIs in a digestible way is key to a dashboard’s success. All of our reporting dashboards are available white labeled for your brand.
We don’t just build dashboards at RBH, we design them, brand them, live them and breathe them. If your campaign cannot be measured by our reporting, it’s likely no one can measure it.