Digital media
Let’s take your online marketing strategies to the next level.
We interact with digital media every day. From gaming apps like Candy Crush, and those social media platforms you just couldn’t live without, through to search engine advertising and augmented reality.
Whether you’re a small local business or a multi-national organisation, you can maximise your online presence by utilising these digital channels.
As a fully integrated agency, RBH takes a unique and strategic approach to help you achieve your business goals by working with you to develop and align your search marketing, social media, display advertising and content marketing.
- Pay per click (PPC)
- Digital display advertising
- Search engine optimisation
- Social media marketing
- Digital insights & analytics
Get noticed by the people who matter
PPC is one of the most cost-effective and targeted methods of advertising on search engines and websites.
This channel lets you control exactly how much you pay for each click and is perfect for those who have a particular daily, monthly or yearly budget.
From launching search campaigns on Google Ads (formerly Google AdWords) or Microsoft Advertising (formerly Bing Ads) networks, you can capture both prospects and previous customers in all stages of the sales funnel.
Whether you’re starting from scratch or looking to have your existing account audited, we’re proud to have many Google and Bing certified partners working in-house who are happy to help.
Using creative to deliver results
Display advertising comes in many forms, from banner ads to rich media, and focuses on images, sound and video to communicate marketing messages to consumers.
Not only can digital display play a vital role in your marketing strategies, from a direct response or brand awareness perspective, it’s also a relatively inexpensive digital channel that exposes your brand to a large, relevant audience.
While working closely with you to build a strong digital media plan, RBH can help determine if display marketing will be an appropriate fit. We’d research the best placements that would lead your campaign to achieving its highest engagement, click and conversion rates.
Move ahead of the competition
Search Engine Optimisation (SEO) is the process of obtaining and increasing “organic”, “natural” and “free” traffic from a search engine results page, such as Google, Bing and Yahoo.
Unlike paid search advertising, payment or media spend is not needed within SEO. However, there are many different elements of SEO to take into consideration when improving a website’s visibility, ranging from on-page to technical and voice to off-page. Through these techniques, RBH has helped many businesses improve their web pages and other content, such as videos, images and local listenings and climb the rankings in searches.
If you want a technical audit of your website or are looking to increase organic visibility, we’re here to help.
Reach the right people at the right time
Over the past 15 years, social media platforms have become a crucial medium for companies to be able to directly engage with their primary audiences.
There are currently over 39 million active social media users in the UK, and this is predicted to rise to over 44 million by 2022. These are figures that businesses cannot afford to ignore.
Through sharing your latest content, building a following and increasing brand awareness, social media can help ensure your brand is getting the engagement it deserves.
RBH has been able to grow both brand reputation and sales by monitoring and analysing multiple industries across social media platforms and using data-driven insights to optimise campaigns and business pages.
Making data relevant and easily digestible
Having a perfectly planned and executed digital marketing strategy and media plan is only half the battle. Being able to track, analyse and gather insights to improve results with every campaign may be even more important.
In today’s ever-changing digital environment, businesses and brands alike need to be sure of the results they are being delivered. Tracking these accurately, whether it be from Google Analytics or from a social media analytics platform, is key. We can visualise these results in platforms such as Periscope Data, Tableau, Microsoft Power BI, Google Data Studio and DataBox.
RBH has invested in data dashboard expertise and with SQL and Python proficient staff at hand, your data will always be safe and recorded in real-time. The need for KPI monitoring has increased massively across advertising – especially on channels that for years have been mostly unmeasurable. Being able to take in these KPIs in a digestible way is key to a dashboard’s success. All of our reporting dashboards are available white-labelled for your brand.
At RBH, we don’t just build dashboards. We design them, we brand them. We live and breathe them. If your campaign cannot be measured by our reporting, no-one can measure it.
Without the insight we provide before, during and after a campaign, we wouldn’t have the success stories we do.
