Has iOS 14 killed advertising?

Last week, after much anticipation, Apple finally made live App Tracking Transparency (ATT) updates in iOS 14.5 that force mobile apps to ask users’ permission in order to gather data. But nearly 12 months after Apple put advertisers on notice, what are the real...

What is GA-4 and what does it mean for your business?

Earlier in October, Google quietly released its newest iteration of Analytics. So quietly, in fact, that we don’t blame you if you missed it. Google Analytics 4 or GA-4 is Google’s latest offering, and if you’ve only signed up for a Google Analytics account recently,...
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