10 of the biggest health and fitness trends for 2020

In this report, we’ll be taking you through the following trends in the health and fitness market that we’ve established through our research and insights:   1. The rise of the boutique gym 2. The ever-changing exercise environment 3. Community driven fitness as...

7 Key audiences that have emerged from the Covid-19 pandemic

A lot has changed since March 2020 – here’s what you need to know. Established through our research and insights, these are seven of the key audiences we see emerging as we move out of lockdown. 1. Woke Wonderers 2. Belligerent Boomers 3. Green Tinted Glasses 4. The...

Eight trends as brands battle Covid-19

“Now, more than ever, we need to ensure that brands stay front of mind for when normal life or the new normal resumes and spending bounces back. It was our advice to our clients during the 2008 recession, and it proved right. With the social and digital worlds...
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