Five ways AI is taking over the world

Five ways AI is taking over the world

Over the last couple of years, artificial intelligence (AI) has become one of marketing’s most used terms. But don’t be fooled, it’s more than just a buzzword…

Face it. You can’t browse a media agency’s website these days without hearing how they use smart artificial intelligence coupled with deep machine learning to optimise ROAS on targeted programmatic TTL campaigns. Too much? We agree.

There are generally two schools of thought on expertise:

1. The more complicated you make something sound and the more buzzwords you cram into a sentence, the more intelligent you sound.

2. “If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein

It’s safe to say that we side with the latter. We don’t try and scare our clients with buzzwords and jargon – we keep it simple. Every dictionary definition of artificial intelligence out there uses the word ‘human’, so we’ve used this to inform our own definitions:


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