RBH wins at Roses Creative Awards 2019

RBH wins at Roses Creative Awards 2019

RBH’s ambient campaign for Young People First brings home metal in the Roses Creative Awards.

We’re proud to announce that RBH has won bronze for its Desperate Measures disruptive fake posters in aid of Young People First at the Roses Creative Awards 2019.

It was the only award given in the charity / not for profit category and was for our client, Young People First, a Warwickshire-based charity that aims to catch at-risk young people before they fall.

The awarded work saw RBH join forces with Birmingham street artist Foka Wolf to create a series of provocative fake adverts that were plastered across the region. The posters illustrated how some young people might resort to desperate measures in order to survive. At the bottom of each one was a phone number that went through to a message providing details about the charity.

RBH MD Debra Hepburn said, “We’re delighted with our win at this year’s Roses and, more importantly, to have helped support and raise the profile of such an incredible local charity.

“We wanted to demonstrate exactly what Young People First does, while stirring up debate about negative attitudes to young people. This campaign shows the power of daring to care, which has long been this agency’s guiding principle.”

Mark Padfield and Michael Vines, Creative Heads, added, “Across the board at the Roses there was some really great work and we’re thrilled to have been recognised.”

The Drum’s Roses Creative Awards is held annually and celebrates the best work outside London, striving to find hidden gems in advertising, design and digital.

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