Certsure wins at Eventex Awards 2019

Certsure wins at Eventex Awards 2019

Following the success achieved at the Construction Marketing Awards (CMA), we’re proud to announce the Certsure ‘18th Edition Live’ cinema event, has also won two awards at this year’s International Eventex Awards.

Best B2B Event (Corporate and Community category)
Best European Event (Regional category)

RBH was tasked with delivering an integrated campaign for both new and existing members in a bid to generate enthusiasm around the launch of the ‘18th Edition’ of the Electrical Wiring Regulations. To create support around the initially unwelcomed change, vibrant illustrations were created in the style of 1950s-inspired film posters, alongside digital advertising, social media, direct mail and animated films.

To bring the campaign to life, the medium of ‘event cinema’ was used to stream a live satellite broadcast of a unique technical conference, held at the Faraday Theatre in London, to 40 cinemas nationally. Exceeding expectations, the event saw over 6,000 attendees, making it the largest electrical event ever staged in Europe and resulted in an 85% knowledge improvement score and a 430% rise in publication sales, compared to the same period in 2015.

Eventex is an awards ceremony, founded in 2009, that recognises outstanding achievements, top quality services for fascinating creativity in producing cutting-edge event experiences.

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