YBD x LANDMARK
YBD x LANDMARK
Young British Designers (YBD) has opened their first ever physical space in the luxurious surrounding of LANDMARK Boutique Boulevard, Hong Kong.
RBH founder and MD of Young British Designers, has taken Britain’s best emerging designers on tour to Hong Kong having signed a two-year partnership with acclaimed Asian luxury shopping destination, LANDMARK.
The collaboration acknowledges the need for shopping malls to celebrate new and emerging talent and not rest on big brand laurels alone as consumers are now avidly seeking out the new and unique. Searching for the thrill of online discovery desires to be matched (and bettered) by traditional bricks and mortar shopping haunts.
To meet these needs, YBD’s first physical space opened on Friday 13th October with carefully curated collections from twelve brilliant designers, including; Simon Farrar, ARIES, Florence Bridge, hose Tights, Rogue Matilda, Jam Love London, Longshaw Ward, Helen Steele and Sophie Pittom.
Standing loud, riotous and proud in the exclusive Atrium of LANDMARK, Hong Kong, alongside brands such as Louis Vuitton, Fendi, Celine and more. YBD’s first physical space is insolent and excellent. It’s doing what you dream about. It’s beautiful. It’s bold.
Debra Hepburn, MD of RBH and founding partner of YBD, comments: “We have been approached by many retail spaces wishing to host YBD within their locations as a halo “anti-establishment brand” but LANDMARK is the first where we have felt the fit, the passion and the support for our own brand is just right. We’re tremendously excited by the opportunity to curate designers by location and audience with LANDMARK”.