Tackling Voice Search within your SEO

Tackling Voice Search within your SEO

Search Engine Optimisation; the ever-changing world of strategies, theories and techniques to drive the quantity and quality of traffic to your website through organic search engine results.

But, do you know there’s a new kid on the block, going by the name of ‘voice search’ and it’s about to affect your SEO? If you don’t know, then you need to.

Prompted by the rise in voice controlled devices such as Amazon Echo, Google Home and the Android smart phone, voice search has seen some dramatic increases over the last few years, and when we say dramatic, we’re not lying.

In 2015, voice search made an insane leap from zero to 50 billion, yes 50 billion. And, if that doesn’t seem extraordinary enough, this was achieved in just one month.

And, in 2016, we then went and topped our previous records by increasing the number of voice searches by another 20%!

We’re a quizzical lot, humans.

But, how can we prepare our websites for voice search?

Well firstly, let’s start with how Google has switched to indexing mobile websites first, not surprising given that the majority of web traffic is now from mobile, and 60% of voice search happens on mobile platforms.

So, if you’re an unfriendly bunch, who don’t care about your website users’ experiences or the design of the interface they use, then you’re about to feel this personally as you slip slowly down the SERPs. You’ll also be isolating yourself from this boom in voice searches. Ouch.

Google Keyword Planner or Moz’s Keyword Explorer will still be handy sidekicks but you’re going to have to expand your circles to humanise your content and SEO strategies to accommodate long-tail keywords and conversational content. So, dust off your Google Search Console reports, browse your organic results and begin mining that data and planning your content.

What else can we do to accommodate for voice search?

Go local. It’s a winner. Approximately, 80% of all voice search phrases will unsurprisingly include a location and come under local SEO. This means that your content needs to be answering questions. One simple method is to create a Q&A page, or by maintaining an active blog.

But before you begin, you need the basics in place

You need to make sure your website is easily crawlable by Google. How? Submit a sitemap to Google and Bing and incorporate structured data and schema snippets.

Cortana, Siri, Google Assistant and other voice controlled devices are not going to be silenced anytime soon so it’s time to roll-up the sleeves and begin to activate SEO for voice technology.

Or alternatively, give us a call, we can save you the headache.

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