Marketing Strategy: Our 6-Step Checklist for an awesome 2018

Marketing Strategy: RBH's 6-Step Checklist for an Awesome 2018

With marketing planning season in full swing, your friendly neighbourhood team at RBH have put together a quick, 6-step checklist to help you say goodbye to 'planning' block.

Wow. What happened to Summer? Game of Thrones is over, school is back in full swing (AKA traffic jams) and the weather is going downhill fast. On top of this, you’re a senior marketer, which means your colleagues are rubbing their hands at the thought of your truly brilliant 2018 marketing strategy that will make the customers flock like the salmon of Capistrano. No pressure.

Well, don’t worry – help is at hand! We’ve put together a 6-step ‘at-a-glance’ checklist to form the framework of your masterpiece:

1. Insight
With an unfaltering focus on your business objectives, immerse yourselves in your marketplace and survey the landscape to gather insight and create a detailed picture of who you’re talking to. Micro environment, macro environment, the competitive landscape and everything in between!

2. Strategy
Informed by your goals and fuelled by insight, shape an overarching strategy that resonates with your target audience and drives awareness, engagement, sales and retention. Summarise it all in a strategic statement to make sure you’re always keeping your eyes on the prize.

3. Channel Blueprint
Insight shows you where your target audience is most active and engaged, which in turn informs a clear blueprint for impactful channel selection, whether it’s print, outdoor, digital, social, PR, TV or radio.

4. Compelling Creative
Distil it all into compelling creative ideas and powerful messages that fulfil market needs, whilst creating fresh demand and delivering tangible ROI. With more than 100 awards over the last 5 years and results that make our clients smile like Cheshire cats, you might want to pick up the phone and call RBH to make your dream a reality (hey… we wouldn’t be an ad agency if we didn’t get a plug in somewhere!).

5. Execution
Ideas are useless without great execution. It’s time to roll up your sleeves, get an awesome creative agency on board, and put bucket loads of marketing expertise into action to ensure your project or campaign is delivered with maximum impact and fluidity.

6. Winning
Your strategy is a success. You’ve answered your business objectives and delivered on KPIs. You’ve won an award in the process. You’re on top of the world. Now go back to Step One because 2019 is already rearing its head!

At RBH, we know that this time of year is critical for marketers, which is why we’re already taking briefs for 2018. So, if you’re looking to take your brand to new heights in 2018 then please get in touch with James Brazier ( to see how we can help. No pressure. No obligation. We’d love to hear from you.

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