SocialFame™ to take a starring role in the Midlands

SocialFame™ to take a starring role in the Midlands

RBH has joined forces with Heart Breakfast presenter, Ed James to launch influencer marketing service, SocialFame™.

SocialFame™ is the brainchild of Angel Gibbons and Heart Breakfast presenter, Ed James and brings together a network of the region’s top influencers from celebrities and presenters, to high-profile business professionals and sports personalities.

Launched in response to the increasing demand for a more regionalised approach to influencer marketing, SocialFame™ is set to bridge the gap between regional blogger and vlogger ‘influencers’ who are self-built using social, and regional celebrities whose social profiles have been grown through traditional media channels.

This month saw SocialFame™ put on its first event, #ResortsWorldNights at Resorts World Birmingham. The team amassed an impressive line-up of SocialFame™ members, who collectively reached a massive social audience of 2.3 million during the event, with social impressions exceeding 5 million. Within a few hours into the launch, the dedicated hashtag was trending at number two on Twitter in The Midlands.

As a result, the SocialFame™ team has now signed deals with other brands.

RBH partner, Angel Gibbons, comments: “As a truly integrated agency which specialises in marketing, PR and social media, we have found that regional influencer programmes, whilst important, are unable to increase the level of authentic engagement that is now desired.

“Despite influencers carrying weight in subjects and celebrities bringing exposure, both are often cost prohibitive for many regional businesses. As an extension to RBH’s offering, and working with Ed whose experience and connections in the media world are invaluable, SocialFame™ captures both elements to create really exciting marketing activity.”

Ed James, joint founder of SocialFame™, continues: “We are really excited to have launched this new service, and thanks to the collaborative approach between myself and RBH, our network of top influencers is growing daily. SocialFame™ is a unique platform which allows for specially curated content to be delivered through the region’s best online influencers – allowing our clients to maximise their reach and tell their story in a fun and engaging way.”

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