RBH welcomes Head of Insight

RBH welcomes new Head of Insight

Data driven insights. Big data. Insight driven solutions. On-demand customer insights.

As marketers, these data buzzwords are something we’re all so familiar with considering we now spend up to 80% of our time dedicated to analysing and interpreting data*.  If you’re looking to improve data driven insights to inform business strategy then you need to meet our new head of insight, Matt Cadden.

Matt’s spent the last ten years working in roles at Pinsent Masons and Experian, before joining PwC, where he led the marketing analytics function as head of marketing and sales analytics. Matt’s responsibilities included; developing data and insight driven solutions to inform industry and regional strategies and advising where budgets and resource should be placed in several blue-chip and public sector organisations within the utilities and retail industries.

When speaking to Matt about joining RBH as head of insight, he commented: “It’s all about strong relationships with clients and distilling business issues to provide the insight led solution in a measurable and sustainable manner.

“I’m really excited to be joining the RBH team. There’s so much pride, energy and ambition and I want to be part of the creativity, capability, and clients. I’m looking forward to helping the agency grow and to help our clients develop data driven insights to achieve their strategic objectives”.

Natalie Griffiths, agency partner, comments: “Matt has a phenomenal background in data and marketing analytics, and we’re excited to continue growing RBH’s offering. Matt will be leading the existing team, delivering paid media, research, web analytics insight, and helping shape our clients’ marketing and digital solutions”.

Welcome to the family, Matt.


*Blue Veen, 2016


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