RBH Appointed To Mell Square

RBH Appointed To Mell Square

Mell Square Shopping Centre has appointed RBH Creative Communications Agency to deliver their PR, Marketing and Social Media.

The appointment was the result of a competitive pitch process with multiple agencies which saw Mell Square owners, I.M Properties, award the sought-after contract to RBH.

With over 90 retailers in the heart of Solihull, Mell Square will utilise the extensive retail experience that RBH has established over the past 15 years. RBH’s impressive track record in marketing shopping destinations includes launching both the Bullring and Grand Central Birmingham, as well as marketing Touchwood in Solihull. Having worked on brand and tactical campaigns for a wealth of shopping destinations, RBH understands the needs of both retailers and owners.

RBH has continued to expand its PR and social offering, managing accounts for fashion and retail clients including Resorts World Birmingham and Duck and Cover menswear. RBH also recently strengthened its creative team building on its reputation as the go to creative agency in the Midlands.

Rob Hemus, Asset Manager for I.M Properties said: “There were some fantastic ideas in the pitch and really strong creative, we’re looking forward to working with RBH to implement the chosen route. RBH will use their retail experience to continue to build on our relationships with tenants whilst also pulling on the momentum of the scheme – this really is an exciting period for the business and our retailers.”

James Brazier, Head of New Business at RBH added: “We can’t wait to work with the Mell Square team to promote their unique mix of high street names and independent retailers. It’s a great local retail win for RBH, building on our existing shopping and retail experience, whilst continuing to expand our PR and social offering.”

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