RBH Appointed To National Hairdressers Federation
RBH Is A Cut Above
RBH Creative Communications Agency has been appointed by the National Hairdressers Federation to deliver a new brand identity.
As the UK’s largest trade organisation for hairdressing, barbering and beauty salons, the NHF recognised the value of RBH’s experience in the hair and beauty industry, and were suitably impressed following a competitive pitch process to award the project to the full service agency.
RBH and the NHF will now conduct research with members and non-members before launching a new brand positioning and visual identity across all channels later in the year. This win marks another major milestone in the agency’s rising creative profile, following the appointment of Creative Directors Craig Wood and Jason Vinciguerra in early 2016, as it enters its third decade as an independent agency.
Commercial Director for RBH, Angel Gibbons, said “We are delighted to be working with such an established and respected membership organisation, in an industry that we are passionate about. We are really looking forward to creating a strong brand identity to help them reach new audiences and further engage with existing members.”
Hilary Hall, CEO for the NHF, said “Up against strong competition, we selected RBH to work with us because there was an immediate understanding of our needs arising from their track record of working in the hair and beauty industry. In a creative, fashion-orientated industry high quality images will be a crucial part of our brand, so their work on fashion photo shoots gave them a competitive edge. As a full service agency, the breadth of support they can offer for other key areas of our business was also an advantage.”