RBH Appoints New Creative Director Team

RBH Appoints New Creative Director Team

Having recently celebrated 20 years as an independent agency and “Still hungry after all these years” 2016 is all about a major creative thrust for RBH. Craig ‘Woody’ Wood and Jason ‘Vinny’ Vinciguerra will head up our creative department and will be instrumental in ensuring the business remains fresh.

The established duo join from Cogent Elliott, where they spent eight years working as a highly successful team – notching up over seventy creative awards, including six golds at last year’s Roses Awards. The pair cite their key strength as lying in the creation of: “Balls-out, slap-you-in-the-face-and-poke-you-in-the-eye, bottom-spanking, nipple-twisting brand ideas that are media neutral and tie all elements of a campaign together to create a synergy that makes the whole greater than the sum of the parts.”

Their stance fits perfectly with RBH’s multi-disciplined marketing approach and our absolute belief in looking for the best possible creative communication solution for a client first and foremost, without being inhibited by the detail or channel too early on in the process. RBH’s own ecommerce fashion business, Young British Designers, provides the perfect test bed for such an innovative mind-set and serves as a showcase for clients that might otherwise perceive this approach as too risky.

Woody, says of the move: “This is a hugely exciting time to be joining an agency we’ve always admired. RBH is a really strong brand in the industry that most definitely practices what it preaches. They’ve long been known for great ideas that are superbly crafted and we’re looking forward to delivering that and more.”

Vinny added: “What really impressed us about RBH is that it’s a very forward-thinking agency with a strong digital offering. The client list is also enviably fresh, with a slant on fashion and new retail destinations that we can’t wait to get stuck into. There’s a real appetite to create great work here and we’re relishing the challenge of raising the bar even further, making existing client relationships stronger and creating some new ones too.”

Founded in 1996, the appointments mark the beginning of RBH’s third decade as a “seriously independent” agency. Managing Director, Debra Hepburn, said: “RBH has always been about creativity and seeking out great people to produce amazing work for our clients is at the heart of everything that we do. More than ever, brilliant creative communications are the only way to cut through – and finding people who are brave, up for every challenge and ready to zig instead of zag when needed is key. Woody and Vinny are all that and more and we can’t wait for them to get stuck in. There are more exciting developments afoot in the RBH creative team and the journey most definitely doesn’t end here, there’s more news on the horizon so watch out for the next instalment!”

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