RBH wins at PRCA Dare Awards 2017

RBH wins at PRCA Dare Awards 2017

#Glitch – the campaign that just keeps on giving

The RBH team have scooped another award for the #Glitch campaign after pipping seven other nominees to the post and winning the Low Budget Campaign Award at the regional PRCA Dare Awards 2017.

The PRCA Awards took place at the Edgbaston Cricket Ground in Birmingham with top regional PR agencies and consultancies in attendance, all competing for industry recognition.

The aim of the #Glitch campaign, was to help destigmatise mental illness, leveraging World Mental Health Day for maximum impact using the hashtag #Glitch for #WMHD16. The highlight of the integrated campaign was James Arthur asking a live TV audience of 7.5 million to hashtag glitch, whilst appearing on the X-Factor.

#Glitch had a reach of 14.6 million across Instagram and Twitter, with 100,000 people talking about it on Facebook post TV mention, helping SANE to increase following by 3009% on Twitter, and 599% on Facebook.

Rebecca Williams, PR Director, commented: “The Dare Awards is one of the most recognised award ceremonies in the PR calendar and it’s incredible to see RBH achieve success on this level, adding to a record-breaking year for the team”.

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