The Mell Square Wedding Edit

The Mell Square Wedding Edit

Wedding season is here and to mark the occasion, a digital wedding fayre has been developed by RBH for Mell Square, switching from the traditional wedding fayre approach for - accessibility, reach and audience targeting.

Wedding season is here and to mark the occasion, a digital wedding fayre has been developed by RBH for Mell Square, switching from the traditional wedding fayre approach for – accessibility, reach and audience targeting.

The ‘Wedding Edit’ showcases key retailers from Mell Square using a variety of methods including; a dedicated web page, written profile piece, photography, film content and social content.

A series of blogs were written covering trends, hints and tips, hair styles and themes, and the campaign was supported with paid social, a homepage and social takeover, plus supporting social content.

To maximise engagement on social a competition was organised in conjunction with Mell Square retailer, Travelbag which resulted in high levels of interaction and subsequent data collection, improving retailer relations and providing additional retailer benefits.

Why not take a browse?

http://weddingedit.mellsquare-shopping.com/

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