Back nurturing creative and marketing talent in the local area for 2017, student competition, B-Hive, was held during March, in Birmingham’s creative quarter at Fazeley Studios, Digbeth.
The challenge was for students to differentiate themselves in the respective discipline; creative/advertising, design, marketing, social and PR, by successfully completing a creative brief, before navigating the expert councils, to secure one of the 24 paid work placements – some of which will be here, at RBH!
RBH creative directors, Woody and Vinny took their place on the advertising and creative judging panel that included creative directors from the region’s most respected and awarded creative agencies. Angel Gibbons, agency partner, put those pursuing a career in marketing through their paces, alongside judges from the NEC Birmingham, Drayton Manor and Free Radio.
The panels heard twelve presentations in all and when reporting back, our creative duo and agency partner, enthused: “the standard was really high, which was a pleasant surprise. So much thought and time had gone into the work, and the students were clearly very passionate about it and their chosen career.”
Like most others on the panel, Woody and Vinny decided to split their four-week placement prize equally between four winners, adding: “our four favourites were all very close to one another in terms of potential and we wanted to reward each of them with a week working on a top creative brief.”
Angel Gibbons, added: “the effort placed into the event from the students and organisers really made it a special day. The level of talent was impressive.”
Speaking after the event, Woody, Vinny and Angel, all commented: “competitions like this are welcomed and needed as they give students a vital introduction into real agency life. We’re very grateful to Pitch for organising everything and look forward to welcoming the winners soon”.
With a solid internship programme and nurturing culture, RBH is looking forward to developing the six lucky winners into daring creatives at the barn – watch this space.