#WinChristmas at Mell Square

#WinChristmas at Mell Square

With over 90 retailers in the heart of Solihull Town Centre, Mell Square isn’t your regular shopping destination.

With over 90 retailers in the heart of Solihull Town Centre, Mell Square isn’t your regular shopping destination, or for that matter your regular square, and at Christmas a series of tactics were implemented to drive awareness and footfall, whilst educating the consumer on Mell Square’s retail offering.

The campaign, #WinChristmas saw one lucky winner receive £1000 in gift cards to spend at a range of shops, cafes and restaurants in Mell Square, and five runners up received a Christmas hamper filled with goodies worth £250 each. Plus, a number of surprise social giveaways on Facebook, Twitter and Instagram.

Retailer liaisons, promotional staff and PR, have all been utilised to maximise the reach and engagement.

Rob Hemus, asset manager, IM Properties PLC, said: “The campaign was a great community engagement driver and returned positive results with significant commercial gain – all whilst spreading Christmas cheer across Mell Square which is always a pleasure”.

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