NYE 2017 went off with a bang at Resorts World Birmingham

NYE 2017 went off with a bang at Resorts World Birmingham

This new year, we celebrated with our amazing clients, Resorts World Birmingham with a multichannel campaign, to encapsulate the spirit and excitement of NYE at Resorts World Birmingham.

This new year, we celebrated with our amazing clients, Resorts World Birmingham with a multichannel campaign, to encapsulate the spirit and excitement of NYE at Resorts World Birmingham, using a variety of evocative imagery and footage to represent the wide array of themed events taking place across the resort, culminating in a spectacular midnight fireworks display. All of which were housed by an overarching creative campaign which was rolled out across social, digital, print and PR.

The Resort hosted an exclusive firework display and performance from Spark! a street theatre spectacular with magical live music, movement and lighting. And, the World Bar, High Line, Bottega Prosecco Bar, Sports Bar and Robata Bar & Grill, hosted a variety of different experiences for ticket holding guests.

Resorts World Birmingham offers a unique experience with an unrivalled choice of shopping, leisure and entertainment under one roof, and NYE 2017 went off with a bang. The perfect way to start 2017.

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