Minx and Match with Freya Fancies

Minx and Match with Freya Fancies

RBH has been working with Freya Lingerie for over a decade and last year were drafted in to create a campaign for the launch of Freya Fancies.

Freya Lingerie’s mission is to make women with larger bust sizes feel great and look amazing. Since launching in 1998 they haven’t looked back, introducing more styles, designs and ranges – including swimwear and active wear.

RBH has been working with Freya Lingerie for over a decade and last year were drafted in to create a campaign for the launch of Freya Fancies, a collection of lacy co-ordinates, new for AW16 season.

‘Minx and Match’ was a fun and engaging campaign where the Freya Fancies range (comprising three bra styles and two brief styles in seven different colourways) can be swiped left and right to mix and match together with this season’s Freya Lingerie collections, for users to create their perfect look.

An interactive microsite was produced, optimised for mobile and tablet, to allow women everywhere to explore the collection for themselves. The site also included a fun quiz which generates a ‘Minx and Match’ look specifically to suit your mood at the time.

Alongside press ads in Cosmopolitan and Stylist to support the campaign, plus digital ads, paid social content and supporting social assets.

As well as creating awareness and engagement, the aim of the campaign was to encourage social shares and ultimately drive purchases. Within the first six weeks the site had accumulated 25,000 user sessions, 30% of which engaged with the quiz and clicked through from the microsite to the Freya Lingerie product pages. The full Freya Fancies range and the microsite can be viewed here: http://www.freyafancies.co.uk/

Related posts