Why video

Why video

Video across social media platforms is raking up to 10 billion views per day according to a recent report by Brightcove.

Video across social media platforms is raking up to 10 billion views per day according to a recent report by Brightcove. In the words of Cilla, that’s a lorra lorra views. Other inescapable stats, included:

  • 59% of users would rather watch a video than read text based content
  • Users spend an average of six hours per week watching video content on social networks
  • 79% agreed that video is the easiest way to get to know a brand online
  • 74% of consumers pointed to a connection between watching a video on social and their purchasing decision-making process
  • 46% of consumers said they made a purchase as a result of watching a brand video on social media

With stats such as these, your business should be embracing video, and in some cases, video should be starting to dominate your marketing strategy.

Company brochure – brand film. The static social ad – video content. The lengthy word document – you guessed it – video. Product review – yup – video.

It’s proven to engage even the laziest of consumers, maximises ROI and creates trust with your audience.

But video is moving at such a pace it’s sometimes difficult to keep up. Are you aware Facebook prefers 30 – 45 seconds clips. Twitter – 30 seconds. Instagram – 1 minute. Snapchat under 10 seconds and Vine under 6 seconds (no wait, Vine is no-more, Twitter has shut it down, or so we thought, it’s now coming back as Vine Camera).

And then there’s live streaming, which may still be in its infancy but it’s growing, continuously. Facebook Live, YouTube Live, Twitch and Periscope, still hold steady as the main players, but as of January 2017, live videos on Instagram Stories became available in the UK, and with 100 million daily users, it’s a platform which cannot be ignored.

The Drum has also reported that Facebook is looking to further monetize its video inventory with the testing of mid-roll ads, rivalling YouTube by tempting content creators away from the platform.

Last year saw Twitter introduce 360-degree video live streams through Periscope but only with select partners in an attempt to define its offering and encourage users to reconsider the platform.

Whether your brand exists in retail, automotive, construction, energy or membership bodies, don’t get complacent, or get left behind – video moves across all sectors and audiences, and if your company is yet to create a video strategy then we can help.

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